Alexandra Grecco

Alexandra Grecco’s is a modern bridal brand based in New York. So much of the bridal industry uses ‘cutesy’ or flowery language to talk about their designs. The founder wanted to create a voice that steers clear of any verbal cliches, opting for a tone that sounds more polished, informative yet poetic, sleek and current – with a subtle hint of humour.


︎ My role: Tone of voice guidance and website copywriting (About, Sustainability, Product Copy, CTAs).